Strategic Communication

Executive interview: why transform a long video into several short contents?

An executive interview can represent much more than just a simple video published on YouTube or LinkedIn. Company vision, expertise, background, news, products, recruitment, beliefs… a single intervie...

CommunicationCorporate TendancesMédia

Aug 21, 2026

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Clipping agency, marketing agency, communication agency, advertising… what is the difference with Cliplink?

When a company wants to develop its visibility, it can call on many players: communication agency, marketing agency, advertising, social media, influence, clipping agency, freelancers or AI tools . Th...

CommunicationCorporate

Aug 20, 2026

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Clipping: bad reputation, real potential? Why companies and institutions should not dismiss this lever

Clipping still suffers from a sometimes controversial image. For some, it evokes mass-produced videos, excessive hooks, out-of-context content, or a quest for views at any cost. This perception is not...

Campagne Clipping TendancesMédia

Aug 20, 2026

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Communication under pressure: how to maintain strict control in a crisis situation?

In times of crisis — whether social, product, environmental, or financial — corporate communication shifts into a whole new dimension. Public opinion and the media demand immediate responsiveness, whi...

ContrôleDuMessage GestionDeCrise GrandsCompte

Aug 17, 2026

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Behind the scenes of a political media hub: how to organize the video production chain?

As an election deadline approaches or during an intense government sequence, a political media hub never sleeps. Between meetings, studio appearances, press conferences, and live interventions, the ra...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage

Aug 17, 2026

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Adverse attack or fake news: how to respond with video in less than 2 hours?

In today's media ecosystem, false information or an orchestrated attack no longer takes days to spread: a few minutes are enough on TikTok, X, or Instagram to ignite public opinion . For a political f...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage FormatCourt

Aug 15, 2026

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Political communication on social networks: how to boost visibility without losing control of the message?

In the age of social media, political communication faces a real dilemma. On one hand, the necessity to occupy the media space on platforms like TikTok, Instagram, or YouTube Shorts has become undenia...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage FormatCourt

Aug 15, 2026

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Clipping: how to maintain control of your image during a viral campaign?

Clipping allows you to transform a long video into dozens of short contents capable of quickly reaching new audiences on TikTok, YouTube Shorts, or Instagram Reels. But the larger a campaign becomes, ...

#CommunicationPolitique Campagne Clipping CommunicationStratégique ContrôleDuMessage FormatCourt GestionDeCrise ImageDeMarque

Aug 14, 2026

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The complete guide to the enhanced control clipping campaign

Clipping has become a powerful lever to quickly amplify content on TikTok, YouTube Shorts, or Instagram Reels. But when a campaign concerns a brand, a company, an institution, an artist, or sensitive ...

Campagne Clipping GrandsCompte TendancesMédia

Aug 14, 2026

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Corporate Communication: How to use the power of clipping without risking bad buzz?

In the era of vertical content, TikTok, Instagram Reels, and YouTube Shorts have become essential for anyone looking to capture attention. Companies have understood this well: to enhance their employe...

CommunicationCorporate ContrôleDuMessage GestionDeCrise GrandsCompte ImageDeMarque

Aug 14, 2026

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How Video Clipping Transforms Political Campaigns

As key election deadlines approach and in an ultra-fragmented media landscape, politics has definitely changed its playing field. In 2026, two-hour public meetings and long televised debates are no lo...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage TendancesMédia

Aug 13, 2026

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