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Corporate Communication: How to use the power of clipping without risking bad buzz?

In the era of vertical content, TikTok, Instagram Reels, and YouTube Shorts have become essential for anyone looking to capture attention. Companies have understood this well: to enhance their employe...

Aug 14, 2026

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News

How Video Clipping Transforms Political Campaigns

As key election deadlines approach and in an ultra-fragmented media landscape, politics has definitely changed its playing field. In 2026, two-hour public meetings and long televised debates are no lo...

Aug 13, 2026

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News

I developed software, but no one knows it: how to make it known?

Developing software is already a challenge. However, once the product is finished, a new difficulty arises: how to find its first users? Many developers think that the quality of the product will natu...

Aug 11, 2026

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Content creation and visibility

The Hook: How to Stop the Scroll in the First 3 Seconds

On TikTok, Instagram Reels, or YouTube Shorts, a user spends on average 1.7 seconds deciding whether to watch a video or swipe to the next one. It doesn't matter if your editing is beautiful, if your ...

Aug 8, 2026

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Clipper

Prospecting & Outreach: How to Contact Creators and Brands Without Spamming (Pro Clipper Guide)

Every day, content creators and B2B brands receive dozens of generic direct messages (DMs): "Hi, I'm an editor, check out my work!" . Result? 99% of these messages end up in the trash or spam. If you ...

Aug 8, 2026

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Clipper

How much does a clipping campaign cost and what ROI can be expected for a brand?

Today, ignoring short formats (TikTok, Instagram Reels, YouTube Shorts) is no longer an option for brands, e-commerce merchants, and B2B creators. It simply allows attention — and thus market share — ...

Aug 7, 2026

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Clipper

How much to charge for clipper services? (Guide to Rates & Market Prices)

It's one of the most stressful questions for an editor starting out or gaining experience: " What price should I ask for my clips? " Too expensive, and you risk driving away small creators. Not expens...

Aug 6, 2026

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Clipper

How to create an irresistible editing portfolio (even without any clients)

It's the classic paradox of the beginner editor: "To land my first clients, I'm asked for a portfolio... but to have a portfolio, I need clients!" Result? Many get discouraged and indefinitely postpon...

Aug 6, 2026

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Clipper

How to recycle a long podcast into 30 viral clips: The Step-by-Step Guide to Repurposing

You record one-hour podcasts, live shows, or long YouTube videos, but you struggle to get them to take off on social media? Creating content from scratch takes a tremendous amount of time. This is whe...

Aug 6, 2026

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Clipper

Opus Clip, Submagic, Klap vs Human Editing: Is AI going to replace editors?

With the explosion of generative Artificial Intelligence, the burning question on the lips of all content creators and video editors is: is the job of an editor doomed to disappear? Tools like Opus Cl...

Aug 6, 2026

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Clipper

TikTok vs YouTube Shorts vs Instagram Reels: Algorithms, Formats, and Clipping Strategies

When producing or cutting short formats, there is a great temptation: to edit a single vertical clip and publish it identically across all platforms. However, TikTok, YouTube Shorts, and Instagram Ree...

Aug 6, 2026

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Clipper

The Clipper's Lexicon: The Ultimate Guide to Vertical Editing Vocabulary

Are you getting into video clipping or creating short formats on TikTok, Instagram Reels, and YouTube Shorts? Between the technical English terms ( Hook, B-Roll, Frame rate, Jump cut ) and the marketi...

Aug 6, 2026

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Clipper

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