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How many clippers are needed to launch an effective campaign?

When launching a clipping campaign, one question quickly arises: how many clippers should be mobilized to achieve results? It might be tempting to think that the more clippers there are, the more like...

Campagne Clipping Clippeurs Performence

Aug 18, 2026

0 96

Business strategies

Opus Clip, Submagic, Klap vs Human Editing: Is AI going to replace editors?

With the explosion of generative Artificial Intelligence, the burning question on the lips of all content creators and video editors is: is the job of an editor doomed to disappear? Tools like Opus Cl...

Niveau2_EditHybride

Aug 18, 2026

0 131

Clipper

How to structure the compensation model for editors? (Per view vs fixed)

In the short video economy, performance relies on volume and consistency. For content creators, brands, and agencies, leveraging a network of editors allows them to flood the algorithms of TikTok, Ins...

Campagne Clipping Clippeurs Performence

Aug 18, 2026

0 80

Business strategies

Communication under pressure: how to maintain strict control in a crisis situation?

In times of crisis — whether social, product, environmental, or financial — corporate communication shifts into a whole new dimension. Public opinion and the media demand immediate responsiveness, whi...

ContrôleDuMessage GestionDeCrise GrandsCompte

Aug 17, 2026

0 102

Strategic Communication

Behind the scenes of a political media hub: how to organize the video production chain?

As an election deadline approaches or during an intense government sequence, a political media hub never sleeps. Between meetings, studio appearances, press conferences, and live interventions, the ra...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage

Aug 17, 2026

0 99

Strategic Communication

Adverse attack or fake news: how to respond with video in less than 2 hours?

In today's media ecosystem, false information or an orchestrated attack no longer takes days to spread: a few minutes are enough on TikTok, X, or Instagram to ignite public opinion . For a political f...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage FormatCourt

Aug 15, 2026

0 172

Strategic Communication

Political communication on social networks: how to boost visibility without losing control of the message?

In the age of social media, political communication faces a real dilemma. On one hand, the necessity to occupy the media space on platforms like TikTok, Instagram, or YouTube Shorts has become undenia...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage FormatCourt

Aug 15, 2026

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Strategic Communication

Clipping: how to maintain control of your image during a viral campaign?

Clipping allows you to transform a long video into dozens of short contents capable of quickly reaching new audiences on TikTok, YouTube Shorts, or Instagram Reels. But the larger a campaign becomes, ...

#CommunicationPolitique Campagne Clipping CommunicationStratégique ContrôleDuMessage FormatCourt GestionDeCrise ImageDeMarque

Aug 14, 2026

0 96

Strategic Communication

The complete guide to the enhanced control clipping campaign

Clipping has become a powerful lever to quickly amplify content on TikTok, YouTube Shorts, or Instagram Reels. But when a campaign concerns a brand, a company, an institution, an artist, or sensitive ...

Campagne Clipping GrandsCompte TendancesMédia

Aug 14, 2026

0 157

Strategic Communication

Corporate Communication: How to use the power of clipping without risking bad buzz?

In the era of vertical content, TikTok, Instagram Reels, and YouTube Shorts have become essential for anyone looking to capture attention. Companies have understood this well: to enhance their employe...

CommunicationCorporate ContrôleDuMessage GestionDeCrise GrandsCompte ImageDeMarque

Aug 14, 2026

0 98

Strategic Communication

How Video Clipping Transforms Political Campaigns

As key election deadlines approach and in an ultra-fragmented media landscape, politics has definitely changed its playing field. In 2026, two-hour public meetings and long televised debates are no lo...

#CommunicationPolitique #SecteurPublic ContrôleDuMessage TendancesMédia

Aug 13, 2026

0 173

Strategic Communication

I developed software, but no one knows it: how to make it known?

Developing software is already a challenge. However, once the product is finished, a new difficulty arises: how to find its first users? Many developers think that the quality of the product will natu...

Aug 11, 2026

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Content creation and visibility

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